That the HBO campaign follows recurring elements that had already started to fade from the COVID-19 activations. For example, as Phone Number Database activation shows , using a music track specifically intended to convey a sense of phone number database sadness or shock. Or, as Apple did at the time, rely on famous celebrities to draw attention to a specific health situation. Unfortunately, industry insiders and consumers alike have already begun to identify (Phone Number Database view negatively) these clichés. AdAge a few days ago Phone Number Database a campaign that brought together, in a matter of minutes, all these common elements of an uninspired activation on COVID-19. The mistakes, according to Adweek.
Have led to valuable lessons for the future of the industry. But according to Marketing Week , these proposals are wasteful. Do you know about music? Then this new Popeye's campaign might catch your eye. Share on facebook Share on Phone Number Database Share on whatsapp Share on pinterest Share on twitter 05/04/2020 Campaigns , Advertising , Video Posted by Alejandro Chavez The fast food chain, through this campaign, is determined to offer a job to those musicians who have lost their main source of income Popeye's Love That Jingle campaign appears to be focused on the New Orleans community Along with a Phone Number Database the network promoted the activation with a full-page advertisement in a local newspaper.
The brand is expected to reward musicians for their work for every time their version is broadcast on media. Countless individuals are experiencing the economic consequences of the pandemic firsthand. This is true both for people who are Phone Number Database part of the formal economy and for those whose main source of income is Phone Number Database projects. Most brands are stopping both hiring and freelancing initiatives, so many people are not making money. But one campaign wants to tackle the challenge. It is an initiative of the Popeye's restaurant chain specifically designed to support musicians who have been affected by the pandemic.