The past year. More than a fifth (22%) even did so on a weekly basis. In 2020 that was still 13 percent. A large majority expects to continue to make online purchases more often after corona. Good news for webs hops, but this development has another facet that the owners of webs hops have to deal with. Because with the increase in online shopping, the way consumers pay for their purchases is also changing. Namely afterwards. The increase in online purchases can be seen in almost all product categories and in all age groups, although digital teens and millennials in particular.
Started to buy more online. In general, ideal is still by far the most popular online payment method. The number of ideal payments will have increased by more than half in 2021 compared to 2020. More than nine out of ten online payments are now executive list made via ideal. But consumers are also increasingly choosing to pay for their online purchases afterwards. And that is something that webs hops have to think about, as described in this article in Volkskrant . Because there is a chance that customers are more inclined to make purchases that they cannot actually afford. Then the well-known.
Specter of 'invisible' mounting credit and credit card debts looms, which could lead some consumers into financial trouble. Be transparent and fully inform customers Offering the option to pay afterwards certainly helps webs hops to increase the conversion . But I believe they should also help consumers avoid irresponsible spending. That starts with correctly and fully informing customers about the various payment methods. For example, what are the possible additional costs that the consumer will have to deal with when paying afterwards? Does one payment method cost more than another.