As a news information product, Toutiao (hereinafter referred to as Toutiao) leads the development trend of information products with big data and artificial intelligence as technical barriers. With the development of the mobile Internet, mobile information products have also become the main way for people to understand information in fragmented time. At first, Toutiao was only a medium that connected content creators with users in demand. Later, Toutiao incorporated mobile shopping and financial fields. It can be seen that Toutiao is further expanding the market boundaries.
According to the "Report", as of June 2017, the business email list number of netizens in China reached 751 million, with a total of 19.92 million new netizens in half a year, with a half-year growth rate of 2.7%. The Internet penetration rate was 54.3%, an increase of 1.1 percentage points from the end of 2016. Mobile Internet users accounted for 96.3%, and the dominance of the mobile Internet was strengthened. The proportion of mobile Internet access continues to rise, so the market size of mobile information products is expanding. The way to realize information products mainly relies on advertising. According to iResearch data,
the scale of China's online advertising market in Q3 2017 was 93.96 billion yuan, an increase of 9.0% month-on-month and a year-on-year increase of 28.8%. On the whole, the growth rate of the online advertising market is relatively stable. In this context, Toutiao, which relies on data mining, will more accurately capture the needs of users, and there is considerable space in the advertising market. 2. Overall product data performance In recent years, due to the popularity of the Internet, mobile Internet users have also increased. Information category The product captures the characteristics of people's fast-paced life,