Or would you rather say that you have ensured that the polluting emissions have been reduced to zero?” “Perhaps you would rather say that your purchasing policy has ensured that child labor no longer takes place in clothing workshops? Or that personnel policy has become truly inclusive? Answer the question: Why am I here? What is your mission, your purpose? If you have to change course, do so . Make a plan for 2030 but start tomorrow. Do it differently!” likers vs. dislikes Matt Waller, Chief Behavioral Officer of Clover Health, presented a nice model that provides tools for positioning in a polarized world. It involves clustering target groups in a matrix with 4 quadrants.
One axis shows whether someone is a 'liker' or a 'dislike'. The other axis indicates whether someone is behaving stable or unstable. Haters and Lovers in the brand loyalty model - advertisers need to take that into account According to Matt, there are job function email list four groups of customers who move on (social) media: The HOMIES are the 'hardcore' fans, who will always talk positively about your brand, the HYPERS, who keep jumping on a new wave, of something that is popular, the HUMBUGS who really hate everything, and the HIPSTERS who are very erratic in that regard.
According to Matt, if you take a clear position as a brand, you should keep in mind that you will always be dealing with each of these groups. ' Just be prepared… '. I spoke about purpose and 'being meaningful' with: Hanneke Faber, President Food & Refreshments of Unilever and Erik van Engolden, the new chairman of blab and also Director of AI at Wildlands Adventure Zoo “Sustainable brands simply grow faster. That encourages green policy” “A billion people on Earth are hungry every day. Two billion of the world's population is overweight, even obese. A third of what is produced in food is wasted and ends up as waste.