Visual content is much easier to consume than textual content We have already said before that it is better processed by our brain because it is more attractive and impressive for those who see it. Precisely to be much more effective, advertisers are increasingly including a greater number of visual formats on their websites. These range from traditional photographs and images to infographics, memes, illustrations or whitepapers as a way of reaching users with much faster, more explicit and effective messages.
Visual content provides more specificity than text With the first, we achieve that a large amount of information is summarized through an image or an infographic, so that users will understand buy email database and assimilate it with a simple glance without the need to invest more time and effort. 4. A picture is worth a thousand words This saying must have been the main reason for companies to turn to the visual format.
Since a photograph or video manages not only to transmit much more information and faster than text, but can also arouse many more emotions. Visuals make it easier to tell an exciting story that captures the potential customer's attention. With them you will be able to produce joy, fun, tenderness or sadness in your potential clients and thus they will empathize much more quickly with the brand.