WhatsApp will also bring surprises for you, because Marc Zuckerberg's messaging application incorporates a shopping option, integrated with the Facebook Shops solution. This tool will undoubtedly become an essential application for the ecommerce sector. predictions for digital marketing As you can see, 2021 will be a year that will continue to be marked by the effects of the coronavirus; where automation will continue to be one of the main bets in marketing.
Contrary to what many believe, a brand-client relationship is not only focused between a company and a B2C business to consumer person; because that "final" consumer can also be another executive email list company. And this is where other types of strategies such as those proposed by B2B Digital Marketing come into play . First and foremost, you have to understand that B2B digital Marketing is aimed at helping companies that sell to other companies, who want to publicize their products or services; as well as attract more customers and sell more.
Immediately afterwards, keep in mind that when a person buys on behalf of a company, they do not do so following the same patterns as when they buy in their private life, therefore strategies must be directed towards that north. Remember that a company only buys what it needs to continue to exist, while taking care of its growth and saving costs. All these decisions are usually very thoughtful, because a single failure to choose a supplier can cause a great economic loss for the company. And last but not least, I understood that nowadays many things have changed and digitization now plays a fundamental role; so you have to think if you are what sells to other companies about how to stand out from the competition, making use of B2B Digital Marketing.