In the face of a world that is moving faster and faster, lack of time and the search for the easiest solutions, the user, and thus our potential client , may not even reach this point and click on the competition's ad appearing above. Thanks to the brand campaign, we simply do not allow this to happen. Why is it still worth using Google Ads brand campaigns? The competition is not sleeping. There is fierce competition in most industries. Advertisers strive for the highest ad positions and search engine space is limited. In order to gain an advantage on the market, it is becoming more and more common to advertise on phrases related to competing brands.
This is considered by many to be unethical, but Mexico WhatsApp Number List not prohibited. By creating a brand campaign, we can protect our company from such practices. Low costs The costs of clicking in a branded campaign are much lower than the costs of clicking on non-branded phrases. The average CPC ranges from a few to a dozen or so pennies, and the total expenditure is a few percent of the monthly advertising budget. As a result, the average cost per conversion may be lower than in other campaigns. Assisted conversions Brand advertising also increases the number of assisted conversions, as it supports other sources of traffic (direct entries, organic results.
Because the customer's shopping path can be winding and convoluted, before he converts, he interacts with various ads and traffic sources several times. It is important that he has contact with our brand at every stage of making a purchasing decision. Greater visibility. By running a brand campaign, we have a chance to dominate the search results. Visibility in both paid and unpaid results increases our credibility in the eyes of the client. Brand advertising allows us to take up more advertising space, and thus take this place away from the competition! By adding appropriate extensions.