This year 2018 the trend that will prevail in the field of online marketing is the omnipresence of visual content , above the hitherto effective optimization of keywords. For this reason, the best strategy to make your website have greater engagement and diffusion is to prioritize this type of content over text. In this way, if you are able to offer more content in images, videos , memes or infographics in each of your content marketing campaigns.
You will also be able to advance in the proper construction of the SEO ranking and increase the CTR (Click Throught Rate)Importance of the visual over the written text If the buy email database Google algorithm has chosen in its update to give more importance to quality visual content , it is mainly because users prefer this to the already repetitive and heavy written text. In this way, when using a ranking such as SERP ( Search Engine Results Page ) in search engines.
The aim is to reward those web pages that are able to keep the user browsing them for as long as possible, the so-called Ewell Time , as well as the number of clicks they make on that website. With all this information it will be much easier to measure and evaluate each page and the quality of its information. According to figures, 40% of people have a better response to visual stimuli than to text, as they are much more attractive and interesting than text.