Then, as your organic traffic starts to pick up, you can dial back your PPC spend some or keep the pressure up for maximum results. As COVID-19 has swept the nation and the world, it’s created a variety of challenges for businesses. In particular, most B2B companies are in a complicated position right now. On the one hand, there’s a good chance that demand for your software is higher than ever. However, there’s also a good chance that social distancing has turned your sales funnel upside down. To survive—let alone thrive—in the current situation, you’re going to have to adapt your marketing strategy to meet the new and changing needs of your target audience.
Now is not the time to rely on your old whatsapp database funnels or ad campaigns. Instead, it’s time to rethink your buyer personas, customer journeys and sales funnels. Things are different right now—your marketing needs to be different, too. In this article, we’re going to take a look at how things have changed and what you can do to adapt your strategies and make the most of this challenging situation. Let’s dive in. How COVID-19 is Affecting B2B Software Companies If your business sells B2B software or has a B2B SaaS offering, you’re probably in a fairly good position right now.
With 88% of businesses encouraging or requiring their employees to work from home, there’s never been a bigger need for software to coordinate and automate things for businesses. The problem is, many B2B software companies rely on face-to-face meetings to land new clients. If your business relies on in-office pitches, big conferences, live demos or other in-person meetings, this whole “social distancing” thing is wreaking havoc on your marketing strategy. Sure, virtual events and video conferences are a good adaptation, but “webinar fatigue” is a very real thing.